Chris Brogan and Julien Smith gave some great advice during their lunchtime keynote at the recent Microsoft/Seattle Chamber Conference, including: Everything you do online stays on Google forever. Watch your online reputation. Establish a good relationship with your clients/viewers/readers. Use cause marketing to benefit causes and gain more customer connections. Take all the tools available to you and use them to your benefit like video, digital photos, and blogging to drive traffic to your site.