Gawker Founder Says Video is Future of Online Media- Varvid Responds with Army of Robots
Last Monday at the IAB Mixx conference in New York, the founder of Gawker Media, Nick Denton, took the stage with Peter Kafka of AllThingsD to talk about what the future holds in store for the blogging network. During their presentation they both lauded the power of video and were extremely confident that video and images will soon become the standard means of communication in the blogging world.
Denton was quoted as saying, “people don’t really want to read text, they want videos, they want images, bigger, more lavish.” He explained how text can become tedious when communicating large ideas, and people would rather receive their information from a medium more resembling magazines or television.
Denton used the example of Gizmodo’s notorious leak of the iPhone 4, which skyrocketed their traffic to four times the readers that week. “There is a huge kind of hunger for that image, for the video we produced,” Denton explained. “The core of that story was the image of the phone.” He used this instance as an argument for text being more useful when providing context and explanation for visual media, rather than acting as the primary medium itself.
Denton described Gawker’s current blog design as ludicrous, which is why their eight media properties are currently undergoing a full redesign to allow better delivery of images and video-based media.
One roadblock the Gawker staff came upon was the steep price involved with video production, which forced them to search through their video archive rather than obtaining new, up to date footage they could embed on their site.
Here at Varvid we’ve always understood the power of internet delivered video and know it’s the most effective way for a business to get noticed in the noisy online world of social media mayhem. But, like the Gawker staff, we are aware of the fact that quality video can come with an overwhelming price which leads most business owners feeling like there will be little return on their online video investment.
“There is a lot of power behind the visual presentation of information,” says Drew Graham, Varvid’s Business Development Director. “When the viewer can hear emotion and see the body language of a presenter for themselves, it creates an advantage by connecting the two.” Graham goes on to explain how businesses of all sizes, with proper guidance and support, can create content that engages and motivates. “All organizations-from the service industry, to manufacturing, to retail-have a story to tell. With the options available in today’s technologically advanced marketplace, there’s no reason why internet delivered video shouldn’t be a more cost effective marketing opportunity and offer a fantastic return on investment. That’s why the Varvid team is excited we’ve found a way to make internet delivered video an affordable option for everyone.”
Armed with this knowledge, Varvid has built an army of robotic super scientists and charged them with finding a way to make internet delivered video affordable to anyone and everyone with the guts to implement the ultimate social media tool into their marketing arsenal. What clever & diabolical schemes have they drafted? Do you have the courage to meet our challenge? You’ll find out soon enough. Stay tuned, there’s more information coming later this week!