Varvid tells and shares the stories of your company, event, services and products better than anyone else!
Varvid provides live video streaming, video marketing production and brand development services to clients from large Fortune 10,000 firms to small and medium enterprises. Varvid is a full service video marketing agency delivering innovative solutions to clients in United States, Canada, Europe, Asia and Australia across a variety of industries with over 10 years of global experience in live webcasting.
Each client relationship is unique and Varvid believes the solution should be as well. In today’s fast-paced world, video is a critical marketing tool that can deliver a message that grabs the attention of the viewer and has metrics that can be clearly measured.
Varvid strives to make every event we cover a Connected Event, using live webcasting, social media, moderated audiences, photography, and pre- and post-event marketing services to enhance the brand experience and ROI for our clients.
Chief Executive Officer
Aaron Booker has been a successful serial entrepreneur focusing on the intersection of technology and communication for over 15 years. Aaron began his journey in 1996 as Bellingham’s first Internet Consultant which evolved into managing an Apple Specialist store through 2000. In 1999 Aaron was in the right place at the right time and introduced Bellingham’s Video Editors to Final Cut Pro – the first breakout computer based editor for video. This launch event introduced Aaron to a wonderful community of folks passionate about the intersection of video and technology.
Aaron next began Hardlines Company on 9/1/2001, just a few days before the 9/11 tragedy. Stressful times for a single person startup! By practicing lean startup principles (keep that overhead down!) – Hardlines grew into a successful web hosting firm and an IT Managed Services Provider helping small businesses with technology services. In late 2002, Hardlines executed its first live webcast for “fun”, and then in 2003 began providing live webcasting and live streaming services at Events in the United States as well as in Europe and Asia. In 2006, Aaron was fortunate to join a peer group of IT Companies in HTG Peer Groups – with a focus on Business and Personal Growth. Aaron quickly began to move away from being a technician towards building teams and growing companies. Fast forward to today – Aaron is blessed to work at Varvid alongside a talented team of professionals. Some he met when FCP launched, others when he owned Hardlines (Hardlines sold in 2010), and several are peers he met in the HTG Peer Groups. Varvid has been on a exponential growth curve for the past four years – doubling revenues year on year. Aaron is excited to see what Varvid does next…
Mike’s formal experience in post-production began at Escape Studios in London where he had the opportunity to work with footage from a number of motion pictures and popular tv shows. Returning to the states in 2007, Mike began a post-production company, VooduFX, before joining forces with Aaron Booker to form Varvid.
Mike has over a decade of management experience overseeing large teams and budgeting project costs in the face of grueling deadlines and an unpredictable economy. As President and Co-founder at Varvid he has successfully managed numerous marketing projects and video campaigns for clients such as HP, Microsoft, Cisco, ConnectWise, Xerox, Ingram Micro, HTG, ASCII and many others. Mike’s worn a number of hats over the years and enjoys new challenges, especially in his creative endeavors – it’s safe to say his underlying motivation has always been driven by a firm foundation in the creative process.
Michael Pearce has a degree in Design for Television and Film, and has worked extensively in the industry for thirty years as a Writer, Cameraman, Editor, Director of Photography, Producer, and Director. His work has taken him to Africa, Europe, Mexico, throughout Canada and the United States. Prior to joining Varvid, Mike and his wife owned a small advertising/production studio where he worked with NBA Entertainment, PBS, The History Channel, ON24, The Discovery Channel, The Food Network, Dick Clark Productions, FNN, and Turner Broadcast. He’s won numerous Telly Awards, Videographer Awards and has been nominated for three Emmys.
Director of Operations
Prior to joining the Varvid team in 2011, Andrea spent several years working as a financial director and controller for project management in the real estate development industry. Andrea brings a strong skill set developed through experience coordinating timelines, budgets, permitting, and contractor selection for large scale projects. Andrea is a graduate of Western Washington University who, interestingly enough also taught high school Math for several years. Her skill at managing teenagers can sometimes come in handy at Varvid.
In her spare time Andrea operates a small farm where she raises and boards sport horses.
Whitney Pearce has known she loved graphic design since she was an eighth grader in Wisconsin and did a career interview for a school project. After getting her degree in Graphic Design/Advertising, she headed to Los Angeles to find her dream job and unexpectedly met her dream husband there. Her solid experience and creativity result in great design and happy clients. She has years of award-winning work under her belt, including an International “Bronze Quill” award and the covers of two books on the New York Times Best Seller list. Prior to joining Varvid, Whitney and her husband owned a small advertising/production studio where she created branding, websites, and collateral for large and small businesses. She currently serves on the board of the Women’s Professional Network. In her free time you’ll find her with her family, reading, cooking or gardening.
Business Development Director
Patrick joined Varvid in November 2011 after a long career in the IT Industry, most recently at TCC Technologies, a company he helped found in July 2002. He has been associated with Varvid’s founder, Aaron Booker, since both joined an IT industry peer group in late 2006. He assisted in various Varvid projects from the beginning of the company and finally came on board full time in November 2011.
Richard McLean graduated from Western Washington University in 2010 with a BA in English – Creative Writing Emphasis. He began working with video in 2009 by volunteering at KVIK, WWU’s student run television station. Richard started at Varvid as an intern in June 2010 and was brought on full time in November 2010.
Colin Dalvit graduated from WWU in 2008 with a self-‐directed degree in Film and dramatic writing. In college he wrote, directed, and edited a feature film: Room 113. He also co-‐directed and edited a documentary: An Honorable Calling”, which was accepted into the first annual ACR film festival in Atlanta, where it won the Audience Choice Award.
In 2010 Colin was hired on at Three Sixty Productions, an established full-‐ service advertising agency, where he was able to take his skills further. Along with writing and editing, he specializes in motion graphics and 3D animation.