Everyone knows that a chain is only as strong as its weakest link. Well, I like to think of any multi-platform software or service as a chain – if one of the links (platforms) in the chain is weak, well… it’s time to get a new chain. I bring it up because I recently read a blog post by Jeremy over at Never Stop Marketing about an experience he had with the AdobeConnect live conferencing software. Jeremy was testing out the software, trying to connect with a colleague, but the colleague only had mobile devices handy. AdobeConnect didn’t support mobile, so they had to use a different service. That’s why, in Jeremy’s words, it’s important to think “mobile first.”***
In today’s connected world, mobile devices are ubiquitous. One third of American adults own a smartphone, according to a recent Pew study. In the tech industry, that fraction seems much closer to 100%. I see tablets everywhere at conferences, with the iPad dominating usage even in our Microsoft-based ecosystem. However, mobile interfaces and support often continue to lag behind their traditional PC/Mac counterparts. As Jeremy and I agree, this is wrong. Mobile is critical and should be your best-optimized system – because it may be your user’s only option. For video, we prefer our clients’ viewers to watch our work on the best screen possible. We’re proud of what we do, and we know that bigger screens make high quality video look better. However, nothing is more critical than the viewer watching the video, regardless of screen size or computing type.
At Varvid, we offer video production, editing, hosting, and webcasting services, and all of those follow our “mobile critical” principle. Our workflow is optimized to deliver files ready to upload (H.264) to mobile oriented delivery platforms, and we make sure that all videos hosted with us are available for playback on mobile devices. When we choose partners for video platforms and webcasting, we pick providers who share our idea that mobile support is paramount. With webcasting, which is decidedly not compatible with mobile by default, we make an extra effort to provide mobile support to the market leading devices. A recent webcast that we worked on was streamed online in four different formats – including state-of-the-art HTML for iOS devices.
How are you supporting your mobile device carrying clients? Does your helpdesk support those users? How well? AdobeConnect can stand to lose a couple users – can you?
*** For what it’s worth, AdobeConnect is now optimized for mobile, but first impressions are what stick with clients and potential clients.









