Author Archive
for: ‘First Prime’

Must Read Blogs – One of Our Favorites

Like most of you, I subscribe to a handful of blogs that I review as part of my morning rituals.  From IT gurus, entertaiment mogals and marketing leaders, each delivers something I find (or at one time found) worth my time. Without out a doubt, Jeremy Epstien and his Never Stop Marketing daily updates deliver something worth reading.  It’s more than just every now and then, it’s every single day. Sometimes he shares very personal stories and other times they are chunks of wisdom retold. Here’s a great example.

If you are serious about your business and have the desire to set in motion a few of the principals and knowledge Jeremy shares, it can make a difference in the level of success you and your organization will achieve.

How Are You Reaching Executives Online?

Here’s a great look at the when, where and how today’s executives view and digest online video. Of all the data collected, the one bit of information that surprised me most –  the length of a single video these decision makers are open to watching . While Varvid encourages our partners to keep videos under the 2 minute mark, this research tells us if the content offered is engaging and relevant, a large portion of viewers will watch for up to 5 minutes.  That’s solid information when you are creating an online video that generates results.

If you’d like to know more about how you can tell your story, share a case study, lend some professional expertise or simply get good video online, just ask us.  It’s what we do.

Congrats to the MSPmentor Top 250!!

What do all the names below have in common? They were all chosen as part of MSPmentor’s Top 250 “executives, entrepreneurs, experts, coaches and community leaders shaping the global managed services market.” This list, which is currently in its fourth year, is produced by Joe Panettieri’s team at MSPmentor and Nine Lives Media, Inc. What else do these esteemed companies have in common? They’re all clients and/or partners of Varvid! We’re proud to be able to work with so many individuals and organizations that are being recognized in the community.

Congratulations!

Ashutosh Tiwary, Chairman & CEO, Doyenz

Rick Bahl, President, Quality Systems Solutions Inc.

Arnie Bellini, CEO, ConnectWise

Linda Brotherton, CTO, ConnectWise

Renee Bergeron, VP of Managed Services & Cloud Computing, Ingram Micro

Jane Cage, COO/CFO, Heartland Technology Solutions

Mark Cattini, CEO, Autotask Corp.

Chris Chase, CEO, JoomConnect

Carlson Colomb, Director, Business Development, Level Platforms

Stuart Crawford, Chief Marketing Officer, Ulistic Inc.

Len DiCostanzo, Senior VP, Business Development, Autotask Corp.

Jeannine Edwards, Director of Community, ConnectWise

James Foxall, President, Tigerpaw Software

Dave Foxall, Owner and Founder, Tigerpaw Software

Jim Hamilton, VP, Member Relations, CompTIA

Kevin Hoffman, CEO, eFolder

Ted Hulsy, VP of Marketing, eFolder

Lisa Jenkins, Segment Marketing Manager, Commercial Services, Cisco Systems Inc.

Jay McBain, Senior VP, Strategy & Community Development, Autotask Corp.

Kent McNall, CEO, Quosal

Michael Minnich, CEO, NetGain Information Systems

Rick Murphy, Managing Partner, Cogent Growth Partners

Bob Penland, CTO, TruMethods

Gary Pica, President, TruMethods

Rob Rae, Director, Partner Development & Operations, Level Platforms

Alex Rogers, President, CharTec

Dan Rosedahl, General Manager, Corporate Technologies

Christy Sacco, Director of Operations, HTG Peer Groups

Peter Sandiford, CEO, Level Platforms

David Schafran, Managing Partner, Cogent Growth Partners

Scott Scrogin, President, HTG Peer Groups

Doug Sikora, Director of Software Development, Tigerpaw Software

Corey Simpson, MSP Partners Community Manager, CompTIA

Arlin Sorensen, CEO & Founder, HTG Peer Groups

Todd Thibodeaux, CEO, CompTIA

Erik Thorsell, President, Success Computer Consulting

Jason Tierney, VP, Product Development, Corporate Network Services Inc.

Eric Webster, Chief Revenue Officer, Doyenz

Dan Wensley, VP, Partner Development and Marketing, Level Platforms

 

Why Webcast? Why Not??

If you know Varvid, you know that our passion is taking your video and putting it on the Internet. You might know us as the people who interviewed you at Microsoft’s Worldwide Partner Conference in the past few years. You might know us as the people who are helping you leverage the power of video for your website. What you might not know is that one of Varvid’s oldest and most reliable lines of business is webcasting.

What’s Webcasting?

Webcasting is the Internet-everywhere, always-connected companion to standard event videography. In today’s modern world, you can’t be everywhere at once – but now you can have access to the Internet and a hand-held screen at all times. Varvid is here to make sure that event attendance and visibility isn’t limited by the size or location of the venue – we can show anything to anyone, anywhere. In the past, we’ve provided live webcasting services for such events as Magic: the Gathering Pro TourSea to SkiFight Night Rounds XII – XV (in association with 360 Productions and GoFightLive.tv), and, most recently, Worldwide Partner Conference 2011.

Past ‘Casts

Last week, we partnered with the Microsoft Partner Network and Mimecast to provide awesome, informative webcasts, three times a day, from the floor of the Worldwide Partner Conference. Some of the roundtable discussions were even hosted by our very own Aaron Booker! It was a terrific experience all around, and would have been even without the 2,000+ daily views. But what was really exciting for us was integrating Facebook into the entire process. Through Aaron’s digital wizardry, we were able to display the live stream directly on our Facebook Fan Page, enabling viewers to become better acquainted with Varvid while enjoying our live coverage. And did we get likes? Oh yeah, we got likes.

Casting Our Webs into the Future

So what’s next for Varvid and webcasting? Well, our friends at Fight Night Entertainment are up to their old tricks with Fight Night Round XVI at Swinomish Casino, August 13th, and we’ll be there in force with360 Productions and GoFightLive.tv. And the technology for webcasting is evolving all the time: some musicians have started using Facebook to host live concerts, with admittance payable in Facebook Credits.ReelSEO‘s Grant Crowell considers it a revolution. Beyond that, well, make us an offer. Webcasting an event can be a great way to create buzz and get exposure. Whether you’ve already got a video crew, or would like us to find you one (we know some real pros), we’re ready to help you share your event with the world.

HTG Honors Varvid with “Friend of HTG Award”

Varvid is in the business to help companies tell their stories through the use of video.  If those stories are happy clients singing praises, an introduction of a new offering or even a piece that shares insight about the new hire, when an organization succeeds, it feels good. That’s why we do what we do.

Imagine our surprise when HTG Peer Groups presented us with the Friend of HTG award at their Summit in Dallas Monday night. HTG founder Arlin Sorensen, along with HTG President Scott Scroggin, called us to the stage and despite all the boos and hisses, handed over a very heavy award. As we returned to our table, Aaron looked at both Mike and me and said with a smile, “How cool is this.”  We are honored to have received this recognition and look forward to continuing to assisted in sharing their story.

4 Life Lessons the IT Industry has Taught Me

As the newest member of team Varvid, I have had the pleasure of meeting all kinds of folks in the MSP/VAR industry over the last 8 months. From one-on-one meetings to panel discussions to multi-day conferences,  these folks have taught me dozens of lessons.  I’d like to share with you four I have learned thus far that stand out:

4.  Whether or not folks on the other side are going to like the answer, tell the truth. This is not to say I’ve cried wolf my entire life, just reiterating what we all know can be a tough conversation, especially if it’s not a positive answer, response or dialogue.  Remember that productivity comes from both sides of the isle. Be it clients, customers, family members, co-workers or law enforcement, be honest. Like my father once said, “Son, the truth is not only the right thing to share, it’s the easiest to remember.”  Took me years to realize how right on the money that statement is.

3.  When it comes to a conversation, listen twice as much as you talk. We all know (or are) people who struggle with this. There’s the no eye contact gazer… the one-upper … the interrupter… the sentence finisher… the argument maker… and the list goes on and on.  When it comes to listening, I’ll be honest… it’s difficult for me. I am a talker and love to share stories, thoughts or insight with anybody who wants to engage with me.  But in an effort to listen, I have found the connections I am making in this industry are more real and more meaningful than those I have made in the past. Not because I’m hearing you, but because I’m listening to you.

2. It’s OK to ask for help.  I still have a hard time with this part of my business life because I don’t want to come across as a poser or fraud. My biggest fear is that somebody is going to call me out. In this industry especially, if you pretend you do know and you don’t, you will be eaten alive.  When that happens, there goes your credibility and any business you may have hoped you’d earn. Recently I have put my ego on the back burner and started to ask people to slow down or explain it again.  Do some folks get a little bent out of shape?  Sure they do, but more often than not they understand and want to help me.  It’s in our nature to help, so don’t be afraid to ask for it. Like our school teachers always said, the only dumb question is the question not asked.

1. To fully appreciate all in life, creating priorities is a must. While work is not life, it plays an integral role in who we are, allows us to be creative, productive and utilize our education and experience to better those we come in contact with. I speak for the majority of us when I say what we do is not brain surgery. Lives are not in the balance every time we go to work. As a people pleaser, learning to check out at 5:00 (most days) and not bringing home my work has proven to be a difficult task. But doing so has done wonders for my marriage and my relationship with my son.  These are the most important thing in my life and to remember my work helps me provide a roof and food for those people, it does not replace them.

Again, these are only 4 lessons of the dozens I have learned since I started with this organization nearly a year ago.  The education continues with each new person I have the privilege of meeting.

Microsoft’s Birger Steen Making a Move to Parallels

Birger Steen, current vice president for small and midmarket business and distribution (SMB&D), will be leaving the company at the end of this month to become President at Parallels, a cloud services enablement software company.   As you no doubt know, Steen has played an instrumental role in helping SMBs find and use technology through his leadership in the past year.  Vahe Torossian, Corp VP for SMS&P at Microsoft, said that Birger felt this was an opportunity that he just couldn’t pass up. 

“Our small and mid-market business (SMB) leadership group, and specifically Birger Steen, has played an instrumental role in bridging the gap between the SMBs and technology through their leadership in the past year.  Microsoft remains committed to investing in small and mid-market businesses and our partners who serve them.   The list of products and offerings that we launched last year specifically for the SMBs is a great testament to the priority and focus we have with this customer segment.  I am even more excited with the opportunities that cloud computing can bring to SMBs now and in the near future.  We appreciate all that Birger has done and wish him well.” 

Steen spent eight years at Microsoft.  He moved to Redmond after leading Microsoft’s sales and marketing operations in Norway and Russia. A search for Steen’s replacement has begun. 

We are sorry that the Microsoft Partner community lost an advocate in this leader.  On the other hand, we are glad for Paralllels; they’re gaining his expertise and leadership.  Congratulations on your new role as President.  We are glad to see his career advancing and hope to see him  at future industry events. 

Live Webcasting and MSPU – Success Squared

We find our band of troubadours fresh off the heels of HTG Summit in Dallas and prepping for WPC in July. Does that leave any room to help others in the internet delivered video arena?  Of course it does.

The Varvid team recently returned from a triumphant excursion to Southern California for the live webcasting of MSPU’s Boot Camp in Santa Ana. Here’s the quick overview of what MSP University offers.  Whether you’re a Managed Services startup, or a $100 million dollar a year Managed Services Provider, Managed Services Provider University has the resources and the experience to help you improve your IT business by decreasing costs and increasing revenue.

Aaron at the helm...

Not only did Varvid stream live from the event, they were on site to record a myriad of classes for the MSPU catalog, available exclusively to MSPU clients. Some of the topics that were discussed included Sales 101, Marketing, Service Delivery and CEO Tracks. Now if you didn’t get the chance to attend this Boot camp, not to worry. They offer these all over the nation.

In a nutshell, MSPU provides MSP’s the opportunity to continue to learn the ins & outs of this industry. Visit their site for more details and to learn more about this incredible organization.

A special thanks to the Varvid crew on hand for this stellar event; Traci, Trevor & Jeremy really stepped up to the plate and took charge.  And what can we say about “King” Aaron? Simply put, he is the reason Varvid continues to be an industry leader in internet delivered video, from event coverage and webcasting to client testimonials and case studies.

First Page Organic Rankings with Video Content

If you’re not optimizing your videos, you should start. “Blended search,” the practice in which search engines display videos, images, news stories, maps, and other types of items alongside their standard search results, is now the norm on major search engines. And optimizing video content to take advantage of blended search has by far become the easiest way to get a first-page organic ranking on Google

Not only are video results increasingly common in Google’s search results, but your videos stand a much better chance than your text pages of being shown on the first results page. On the keywords for which Google offers video results, a recent study by Forrester.com found an average of 16,000 videos vying to appear on results pages containing an average of 1.5 video results — giving each video about an 11,000-to-1 chance of making it onto the first page of results. By comparison, there was an average of 4.7 million text pages competing for a place on results pages with an average of just 9.4 text results — giving each text page about a 500,000-to-1 chance of appearing on the first page of results. Now that’s a lot of math, but here’s what it means: on the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index. Those are some attractive odds. 

Here’s the kicker… so few interactive marketers focus on video optimization that most of the videos in Google’s index aren’t very well optimized — so if you optimize your videos well, your chances of success will increase even further. 

Sure, it’ll take time to reorganize and tag your videos, but it’s so worth it. If you need help or want to add an online video delivery system with your personal branding… well, we know a company that specializes in just that. 

*Most of this information and content was provided by Nate Elliott of Forrester.com 

Varvid Crew on the Road

It’s been a couple weeks since our incredible journey to HTG 2010 Summit in Dallas and our video shoot in College Station/Bryan with the AgniTEK team.  After going over my notes and emails I’d like to share a couple of thoughts and observations from the ”newbie” POV:

Christy, Ken and and the Info Desk Crew

1. The organizational staff with HTG is completely top-shelf. Arlin, Scott, Ken and Christy are incredible human beings who are extremely generous with their time and talents and help those around them reach their true potential. (Note: Christy “fired” me with a smile 10 minutes upon my arrival in Dallas.  Ask her about it sometime.)

2. HTG Peers are embracing the “go-giver” attitude in ways I have never seen an organization members do.  EVER. This peer group is destined for greatness on many levels, both as a group and individually.

From Dallas to College Station with a lapfull of rubber.

3. Don’t try and save a couple bucks when renting a car to haul gear from Dallas to College Station. I mean no disrespect to my boss (the one who signs my checks) but a spare tire on your lap for long car ride leaves you smelling like the Michelin Man and unable to use your legs for 13 minutes and 43 seconds. While I love the Grand Marque, I’ll gladly pay the extra 20 or so for the van upgrade and pitch in on the gas.

Ribs & Brisket with Fried Okra & Slaw... yummy!

4. If you’re ever near Bryan or College Station in Texas, stop by the Martin’s Place for some yummy and very cost effective BBQ, but make sure you wear something you don’t mind smells like smoke for the next couple days. And don’t try to get through airport customs with a zip-lock bag full of ribs and sausage… that dog was on me like… well, a dog on meat.

5. Jamison West is the man. A real-life “go to guy”. Period.

6. ConnectWise, Quosal, Ulistic and JoomConnect are going to be some partners we’ll walk with during this journey.  We’re honored to have such guests along this early part of the path. We may stumble, but it’s good to know you are there.

Antonio and David, the heart and brains of AgniTEK.

7. Take time to get to know your clients,  I spent a lot of time with the crew at AgniTEK in Bryan. David and Antonio have built one of the smoothest operations I’ve ever witnessed. Friendly staff, knowledgeable team and-on top of that-their clients wouldn’t stop saying great things about them on and off camera.

It’s been a month or so since we all came together in the same room, working on common goals and I must say… this team is really starting to gel.  Aaron and I are working with clients, Mike is in his cave editing all the footage he shot, and Bryce keeps the wheels on by doing all the HR/PM stuff. I am really excited about the potential of this company.  Now to get the processes in place and really help our clients succeed.  We are ready to rock it. Are you?

Our Info:

Varvid, Inc.
PO Box 31523
Bellingham, WA 98228
360.738.7168
info@varvid.com