If you haven’t already taken a look at the original video of our Halloween animation here’s another chance – watch it now!
Did you survive? … Good. Some viewers on social media thought Richard was wearing a mask, others were just too freaked out to notice the detail. Several of our followers on Facebook asked how we created the modeling for Richard’s face, so our lead animator Colin Dalvit put together a short piece to share his process with everyone!
Disclaimer: Watch at your own risk. No Richards harmed in the making of this video.
If you were not already aware, marketing is a continuous activity successful businesses do really well. Nothing you didn’t already know, right? But did you know that great marketing organizations are able to show you how well your messages are resonating with your audience?
That’s right, today’s great marketing resources enable you to monitor the following after your videos are released. It’s not enough to just see if people are playing your videos, you need to learn:
1. Are people watching and re-watching your videos and where are they being played from?
It is important to not only know if people are viewing your videos, but if are they re-watching them. This could be an indication the message is important enough to watch twice!
2. How are the videos being played and who is watching them?
As you look at which video is getting the most play, you will want to know which messages in each video is being focused on. For example, in this video the red indicates a part of the video that has been replayed over and over again. This is a strong indication that the message being viewed is resonating or confusing to viewers. In either case, this is an opportunity to put more focus on this particular message in your next video.
3. Where do people stop watching your videos?
Knowing where viewers stop watching or skip ahead to is just as important as knowing where they are being rewound to be watched again. This may indicate a video message that was too long or boring.
At the end of the day, your marketing (video or otherwise) should be teaching you about which message is playing well with viewers and readers.
Stay tuned for more details as we learn whether or not this email was valuable for you. Learn more about how Varvid Subscriptions can help your video content marketing efforts.
In our last blog we talked about how savvy marketers are opting for live streaming of video to make their events available to remote audiences, as well as giving their live and Internet audiences the ability to communicate with an event moderator via Twitter – otherwise known as live webcasting. This was exactly what Varvid did with Wistia, Contest Domination and other companies at the Video Marketing Explain-a-Thon held at the Hard Rock Café in downtown Seattle.
Varvid has been streaming events live for more than a decade, but what’s new as of late for a lot of our clients is the addition of combining Twitter to the online event video player – this way attendees can see the interactions they are having with the event host by using hashtags when they post on Twitter.
Varvid has been streaming events live for more than a decade.
This fact was brought to our attention in a recent blog written by Stephanie Clifford called A Front Row Seat via Video where she explains that “As more brands offer live videos of the shows, regular viewers see exactly what the buyers and editors are seeing, and influence what will be made by pausing on an outfit or posting Twitter messages about a particular style.”
In other words, the content at the shows can be discussed, influence viewers, and create trending conversations that are tracked and searchable by search engines (like Google).
The morale of the story: if you have an event you want people to engage in and develop a following with – leverage the expertise of a company that understands how to live stream events with an internet video broadcast, and host conversations with the audience via Twitter – these are connected events!
In today’s fast paced world where everyone is on a device and on the move, live video streaming for business and networking events is becoming strategic to event planners and event companies providing solutions for client events.
In a recent blog post written by Sandra O’Loughlin, Savvy Marketers Are Bringing Their Events to a Screen Near You, she declares that “events can be the stuff of great stories,” and some marketers “are taking the next chapter online.” So, if you are marketing your event you need to be able to stream live video.
Marketers are taking the next chapter online.
The ability to provide live video streaming is like having a live satellite broadcast on television, but instead live streamed via the Internet. This concept isn’t new, but when you consider that YouTube is the world’s second largest search engine and videos (live or recorded) are being watched everywhere online, it only makes sense that live streaming is becoming an integral part of marketing for events where not everyone can attend in person. Just as Netflix has become a fantastic online way to view top shelf Hollywood content – live streaming is a great way to deliver great event content. Ted Talks are a perfect example of expanding the reach of one’s event. (We LOVE Ted Talks, whether live or on demand!)
This powerful combination of video and live streaming is what Varvid is calling The Connected Event. In fact, a recent case study highlights how Virgin used video marketing to boost sales by 28.5%. It’s here to stay!
If you’d like to experience this in person or by live streaming video, you can register for an upcoming event called The Video Marketing Explain-A-Thon put on by Wistia at The Hard Rock Cafe in Seattle:
Wednesday, May 22, 2013
5:00 pm – 9:00 pm
Hard Rock Cafe – 116 Pike St Seattle, WA 98101
Varvid will be working in conjunction with the following participating companies to teach Event Planners, Marketing Professionals, Business Owners and Marketing Directors how to use video to market their businesses:
We’re very excited to be participating in this great educational event. Register if you want to attend.
Webcasting — it’s one of the first services Varvid initially offered and it continues to be a cornerstone to our overall success. While most of our projects have us traveling to wonderful locations across the globe, we are pleased to be planning, preparing and testing for one right here our own backyard. On Friday, January 18th, we’ll produce and live stream Technology Alliance Group Northwest’s (TAGNW) Annual Predictions Luncheon from Syre Hall on the campus of Whatcom Community College. Living in Bellingham is wonderful and working in Bellingham is even better! We are honored to be part of what we expect to be a long running tradition.
Living in Bellingham is wonderful and working in Bellingham is even better!
The event and webcast gets underway around 11:45am with some formal introductions and organizational announcements. Once the formalities are out of the way, the program moves right into tech-savvy prognosticator Mark Anderson’s predictions and some Q&A until about 1:30 or so. After a little research, his ability to forecast the IT future is pretty darn good… he’s been right more than 90% of the time over the last 10 years!
There are a couple things that make this webcast really cool:
- You can participate via our live chat feature. So if you have questions, we’ll ask them on your behalf.
- This is a great way to save on travel costs and time away from the office.
- If you are not in Bellingham but would like to attend, no problem.
- We’ll be broadcasting in H.264. So, it’ll work on your mobile device.
If you’d like to be part of the audience, either live or virtually, contact the good folks at TAGNW and they’ll set you up. We’ll see you there or “there.”
Aaron, Mike Pearce and myself snuck away from the office for a few days to attend the NAB Show® (National Association of Broadcasters) in Vegas. Shot and edited this on my iPhone as more of an afterthought – was hoping to take a trip without actually shooting something, but the creative demon inside couldn’t help but capture some footage of all the shiny things on display. Some shaky camera work, but still fun to edit and produce right on my iPhone. Hopefully this will inspire some of you get that camera out and start shooting As for the show itself – amazing and overwhelming! This was a great chance for us to check out new innovations in the world of digital production, as well as meet and hang out with friends and peers from the many like-minded companies we work with everyday. NAB is the mecca for all digital media – content creation, consumption, distribution and management. Oh, and it’s big: 90,000+ media and entertainment professionals from over 150 countries – betta’ recognize!
- April 12, 2012
- Meydenbauer Center – Bellevue, WA
Learn about new concepts around Small Business 3.0 including money, growth, customers and people productivity with the latest technologies. The Time to Thrive Small Business Tour 2012 is where to be! Varvid will be webcasting live discussion panels with Microsoft, Intuit, Concur, Constant Contact, Corelytics, Rocketship, the SBA and more. The 12-city tour kicks off in Seattle on April 12. Check it out: www.TheSmallBusinessTour.com