Category Archive
for: ‘Aaron Booker’

Aaron Booker on Cloud Password Manager LastPass

Aaron Booker, founder of Varvid.com, uses LastPass to keep his own data, and data entrusted to him by clients, safe and secure. LastPass is a highly-rated product that integrates seamlessly into Mac, Windows, and Linux operating systems, as well as all the major web browsers, and all the major mobile phone/tablet platforms. LastPass was named Pc Mag’s Editor’s Choice for password management and the Varvid staff uses it regularly to keep all employees in the loop, and to ensure that all confidential information remains in a secure environment.

Aaron Booker on File Transfer Platform YouSendIt

Varvid.com founder Aaron Booker expounds the virtues YouSendIt, an online file transfer service. YouSendIt offers fast and secure file transfers for a reasonable price, and is far easier to use than an FTP setup. By pinning the sender’s email address to each file, YouSendIt makes tracking each client’s progress a snap. Aaron uses YouSendIt for his business’s cloud-based video editing service and highly recommends their services for anyone who needs to transfer large files over the web.

Aaron Booker on File Syncing Service DropBox

Varvid.com founder Aaron Booker is back to tell the world about DropBox, a fantastic backup/file sync utility that he uses to make sure his small business has access to all the files it needs at any time. DropBox, whose free version give users up to 2 gigabytes of storage, offers a wide range of price points for organizations of any size. Quickly and securely, DropBox syncs itself between all of the enabled machines – Mac, Windows, and mobile – ensuring an end to the all-day wait for someone to email you the latest version of a file. DropBox has improved efficiency at Varvid so much that we needed to upgrade our account – and we’re so happy with their service that we’d highly recommend it to anyone who needs a cloud storage solution.

Aaron Booker On Cisco and Their HD Flip Camera

Varvid’s founder Aaron Booker talks about Cisco’s Flip HD camera , the value it adds to our VENUE Packages, and explains why it’s such a great product. The quality of video that the Flip Ultra HD captures is phenomenal, and it’s perfect for filming interviews and testimonials. Matched with it’s intuitive interface, and how easy it is to use, Cisco’s Flip Ultra HD is an amazing video capturing device that any marketing guru should include in their arsenal. The Flip Ultra HD features a one-touch record button, 8 GB of built in memory memory which records up to 2 hours of footage, image stabilization and a USB port built in to the device to easily upload your footage to the computer of your choice.

Aaron Booker to Host Social Media Webinar January 26th

Aaron Booker, Founder and CEO of Varvid, will host a webinar on January 26th, entitled “How to Harness Social Media to Serve You and Your Customer“. Co-hosting with Aaron will be Frank Gurnee, Vice President of CharTec, one of the country’s leading Hardware-as-a-Service providers.

Frank Gurnee, Vice-President of Chartec

Aaron and Frank have been in the game a long time – long enough to see the rise of social media and its growing influence on the business community. Combining their decades of business acumen with the secrets they’ve learned from being inside the industry at the start of “Social”, Aaron and Frank will be updating the old business playbook for modern concerns. Topics will include the best social media tools available today, how to create content that is worth distributing, how to brand your voice, and the benefits of living by Aaron’s mantra: “Create once, and publish many.”

Click here to reserve your spot in the webinar.
“How to Harness Social Media to Serve You and Your Customer”
January 26th, starting at 10am PST.

More Executives Turning to Video for Business Developments, News and Potential Clients

According to Forbes Insight’s December 2010 report “Video in the C-Suite” more business leaders are altering their habits and becoming more open to video as a means of communication and embracing the non-text web. The study was conducted on more than 300 C-level and senior executives at large U.S. companies valued at $500 million-plus in annual revenues, in order to gain a perspective on how some of the industries major players utilize web-video as a source of news, information and marketing.

The Forbes study reveals that a little over 80% of executives said they are watching more online video today than they were a year ago, 75% watch work related video on business related websites at least weekly, more than half (52%) watch work-related videos no less than once a week on YouTube, and a whopping 65% have visited a vendor’s site after watching one of their videos. The data also suggests that web-video is indeed a business trend and not an ephemeral phase, as younger executives tended to be more fully engaged with online video media and were more viable candidates to make a purchase, call a vendor, or respond to an ad than their elder counterparts.

Aaron Booker

“There’s a significant paradigm shift taking place right before our eyes.”
I showed these results to Varvid CEO Aaron Booker and he wasn’t in the least bit surprised. He told me “I remember back in the early days of the IT industry when we’d all say ‘if it’s not online, it doesn’t exist’. Well, now there’s a significant paradigm shift taking place right before our eyes. We live in a world where everything and anyone can be found online in pictures in text, and it’s video content that is lacking. Now, the standard has become ‘if it’s not on internet video, it doesn’t exist’ which is why I see so much value in what Varvid offers our clients”.

To view the report yourself, check out: http://www.forbes.com/forbesinsights/video_in_the_csuite/index.html and the pdf can be found here: http://images.forbes.com/forbesinsights/StudyPDFs/Video_in_the_CSuite.pdf .

Aaron Booker Featured in INC Magazine

Varvid’s one and only Aaron Booker is featured in INC Magazine where he talks about using the online itinerary organizer TripIt to schedule his travels.  In the article, Aaron describes the different ways he uses TripIt and explains the impact it has on his business.

Check out the article here.

Varvid and HTG Peer Groups Sign Partnership to Promote Internet-Delivered Video

Varvid, Inc. is pleased to announce it has recently entered into a strategic partnership with HTG Peer Groups.  HTG was founded by Arlin Sorensen, CEO of Heartland Technology Solutions, one of the member companies. Arlin launched the first HTG peer group in 2001 based on his desire for an opportunity to interact with peers in a non-competitive setting and observation of a lack of peer groups in the SMB partner space.

“Varvid has been an innovator in how VARs, MSPs and vendors create and use content on the web and a principal force in social media for IT-related businesses,” said Sorensen, HTG founder and CEO. “Through this new partnership, HTG Peer Group members will have an opportunity to learn about Internet video from the undisputed industry leader.”

HTG Peer Groups are composed of industry leaders led by industry insiders with years of experience, all sharing best practices in a non-competitive environment.

“HTG is a revolutionary organization with strategic and forward thinking leadership, a model for success that has been proven to help VARs, MSPs and vendors to succeed,” says Aaron Booker, founder of Varvid, Inc. “I believe this partnership will greatly benefit HTG members by providing them access to top-notch internet delivered video production, webcasting and video playback solutions.”

Booker is no stranger to the MSP/VAR world, spending more than 15 years in the IT industry and participating in the early years of HTG’s existence. “The HTG Peer Group experience was an enormous benefit to my professional development, and I’ve wanted nothing more than to be able to give back by helping HTG member companies cost-effectively maximize their use of video on websites, blogs, and social media outlets,” said Booker. “I hope this partnership will add a great deal of value to HTG members and, ultimately, enhance their ability to promote their own services.”

With more than eight years of experience in live and on-demand Internet-delivered video, Varvid is uniquely equipped to aid VARs, MSPs and their vendor partners in developing online videos for use in marketing, social media, training and client relations. As a strategic partner, Varvid will serve as a resource for HTG members that want to produce and use video content, and will develop exclusive offerings for HTG members.

In addition to providing paid video services to the IT Channel, Booker recently launched Varvid.tv, a new and free video ‘TV Channel’ covering industry events and featuring IT channel content.  Varvid.tv not only features professional content but is also looking for fresh voices from the channel partner community at large.  All contributions from the IT channel will be professionally edited, hosted and optimized at no charge.

Learn more about HTG at http://www.htgmembers.com or by calling (712) 744-3619 .  You can also check out a sampling of Varvid’s past work for HTG to get an idea of what Varvid might be able to do for you and your business!

Aaron Booker Co-Hosts Webinar for MSPU

On August 2nd at 9am PST, Varvid’s Aaron Booker will co-host a webinar titled How To Help Your Marketing Efforts With Social Media Video alongside Rafael Sanguily from MSP University. Click here to register.

Aaron Booker talks Internet Delivered Video with Ulistic’s Stuart Crawford and Varvid at MSPU San Antonio

On Thursday (7/29) Varvid’s Aaron Booker spoke with Calgary Internet Consultant Stuart Crawford on blogtalkradio.com, discussing the power of internet delivered video. Joining the conversation was Tish Bell from bizboxtv, a Calgary firm that specializes in video for small businesses. Click here to listen to the 30 minute podcast to hear why internet delivered video is a necessity for any business and their overall marketing campaign.

Click here to open the podcast in iTunes.

Stuart Crawford and Aaron Booker

Also, Varvid will be attending MSPU’s Boot Camp from August 9th to the 12th. Tune in to Varvid.tv to see coverage of this event.

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