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for: ‘Aaron Booker’

Varvid, Inc. is pleased to announce it has recently entered into a strategic partnership with HTG Peer Groups.  HTG was founded by Arlin Sorensen, CEO of Heartland Technology Solutions, one of the member companies. Arlin launched the first HTG peer group in 2001 based on his desire for an opportunity to interact with peers in a non-competitive setting and observation of a lack of peer groups in the SMB partner space.

“Varvid has been an innovator in how VARs, MSPs and vendors create and use content on the web and a principal force in social media for IT-related businesses,” said Sorensen, HTG founder and CEO. “Through this new partnership, HTG Peer Group members will have an opportunity to learn about Internet video from the undisputed industry leader.”

HTG Peer Groups are composed of industry leaders led by industry insiders with years of experience, all sharing best practices in a non-competitive environment.

“HTG is a revolutionary organization with strategic and forward thinking leadership, a model for success that has been proven to help VARs, MSPs and vendors to succeed,” says Aaron Booker, founder of Varvid, Inc. “I believe this partnership will greatly benefit HTG members by providing them access to top-notch internet delivered video production, webcasting and video playback solutions.”

Booker is no stranger to the MSP/VAR world, spending more than 15 years in the IT industry and participating in the early years of HTG’s existence. “The HTG Peer Group experience was an enormous benefit to my professional development, and I’ve wanted nothing more than to be able to give back by helping HTG member companies cost-effectively maximize their use of video on websites, blogs, and social media outlets,” said Booker. “I hope this partnership will add a great deal of value to HTG members and, ultimately, enhance their ability to promote their own services.”

With more than eight years of experience in live and on-demand Internet-delivered video, Varvid is uniquely equipped to aid VARs, MSPs and their vendor partners in developing online videos for use in marketing, social media, training and client relations. As a strategic partner, Varvid will serve as a resource for HTG members that want to produce and use video content, and will develop exclusive offerings for HTG members.

In addition to providing paid video services to the IT Channel, Booker recently launched Varvid.tv, a new and free video ‘TV Channel’ covering industry events and featuring IT channel content.  Varvid.tv not only features professional content but is also looking for fresh voices from the channel partner community at large.  All contributions from the IT channel will be professionally edited, hosted and optimized at no charge.

Learn more about HTG at http://www.htgmembers.com or by calling (712) 744-3619 .  You can also check out a sampling of Varvid’s past work for HTG to get an idea of what Varvid might be able to do for you and your business!