Caplin said repeatedly that he was really impressed with the turnout at this event and is working hard to leverage Ford Motor Company’s tremendous success with Social Media.
He also really appreciated Plenary Speaker Aaron Booker of Varvid.com’s presentation on “Online Video as Part of Your Social Media Strategy” and completely agrees with Booker’s concept of ‘record once, play many times’.
Gary shared that one of the testimonial videos he produced for Diehl Ford has been adopted by Ford Motor Company of America and was viewed over 5000 times over the past several months.



