Aaron Booker from Varvid joins Arlin Sorenesen of Heartland Technology Solutions in Harlan, Iowa to talk about HTS‘s Channel IT Summit. Arlin explains he’s seeking a way to deepen the relationship with the Vendors he partners with through the Heartland Technology Group by sharing the experience of what it’s like for VARS to be “in the trenches.” Arlin states “what better way than to invite them to come out here to rural Iowa to experience our business at HTS to share some of the things we’ve learned over the last 25 years.”
Arlin plans to talk about HTG, which has over 260 members that are part of his organization worldwide, and his goal for the summit is for Vendors to get a feel for what it’s like to serve SMB customers out in the real world. Arlin thinks that Vendors will be surprised at how complex the business really is for him and HTG, as they aim to serve a vast array of different kinds of clients. HTG services small micro businesses up to some of the mid-market customers, all of whom have very different needs and these different sized organizations expect very different things. As Arlin says himself “it’s not as simple as it seems on paper and we think we’re going to be able to show this to the Vendors who attend this week.”
The main points that Heartland Technology Solutions‘ Channel IT Summit 2011 promises attendees to come away with are:
