If you know Varvid, you know that our passion is taking your video and putting it on the Internet. You might know us as the people who interviewed you at Microsoft’s Worldwide Partner Conference in the past few years. You might know us as the people who are helping you leverage the power of video for your website. What you might not know is that one of Varvid’s oldest and most reliable lines of business is webcasting.
What’s Webcasting?
Webcasting is the Internet-everywhere, always-connected companion to standard event videography. In today’s modern world, you can’t be everywhere at once – but now you can have access to the Internet and a hand-held screen at all times. Varvid is here to make sure that event attendance and visibility isn’t limited by the size or location of the venue – we can show anything to anyone, anywhere. In the past, we’ve provided live webcasting services for such events as Magic: the Gathering Pro Tour, Sea to Ski, Fight Night Rounds XII – XV (in association with 360 Productions and GoFightLive.tv), and, most recently, Worldwide Partner Conference 2011.
Past ‘Casts
Last week, we partnered with the Microsoft Partner Network and Mimecast to provide awesome, informative webcasts, three times a day, from the floor of the Worldwide Partner Conference. Some of the roundtable discussions were even hosted by our very own Aaron Booker! It was a terrific experience all around, and would have been even without the 2,000+ daily views. But what was really exciting for us was integrating Facebook into the entire process. Through Aaron’s digital wizardry, we were able to display the live stream directly on our Facebook Fan Page, enabling viewers to become better acquainted with Varvid while enjoying our live coverage. And did we get likes? Oh yeah, we got likes.
Casting Our Webs into the Future
So what’s next for Varvid and webcasting? Well, our friends at Fight Night Entertainment are up to their old tricks with Fight Night Round XVI at Swinomish Casino, August 13th, and we’ll be there in force with360 Productions and GoFightLive.tv. And the technology for webcasting is evolving all the time: some musicians have started using Facebook to host live concerts, with admittance payable in Facebook Credits.ReelSEO‘s Grant Crowell considers it a revolution. Beyond that, well, make us an offer. Webcasting an event can be a great way to create buzz and get exposure. Whether you’ve already got a video crew, or would like us to find you one (we know some real pros), we’re ready to help you share your event with the world.
