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Tag: ‘Marketing’

Must Read Blogs – One of Our Favorites

Like most of you, I subscribe to a handful of blogs that I review as part of my morning rituals.  From IT gurus, entertaiment mogals and marketing leaders, each delivers something I find (or at one time found) worth my time. Without out a doubt, Jeremy Epstien and his Never Stop Marketing daily updates deliver something worth reading.  It’s more than just every now and then, it’s every single day. Sometimes he shares very personal stories and other times they are chunks of wisdom retold. Here’s a great example.

If you are serious about your business and have the desire to set in motion a few of the principals and knowledge Jeremy shares, it can make a difference in the level of success you and your organization will achieve.

How Are You Reaching Executives Online?

Here’s a great look at the when, where and how today’s executives view and digest online video. Of all the data collected, the one bit of information that surprised me most –  the length of a single video these decision makers are open to watching . While Varvid encourages our partners to keep videos under the 2 minute mark, this research tells us if the content offered is engaging and relevant, a large portion of viewers will watch for up to 5 minutes.  That’s solid information when you are creating an online video that generates results.

If you’d like to know more about how you can tell your story, share a case study, lend some professional expertise or simply get good video online, just ask us.  It’s what we do.

David Ohendalski from AgniTEK at HTG Dallas 2010

David Ohendalski from AgniTEK talks with Aaron Booker of Varvid during the HTG 2010 Summit in Dallas. As a managed IT provider, AgniTEK looks to focus on growing into the health care and financial industries. At HTG Summit, marketing was foremost on his mind and the use of both professional and novice videos on his website and social media platforms was top of the list.

Brad Benner from X-BAR at HTG Dallas 2010

Brad Benner from X-BAR IT in Seattle chats with Varvid’s Aaron Booker at  the HTG 2010 Summit in Dallas. Brad took part in a marketing session with Jeremy Epstein of Never Stop Marketing, who talked about creating the environment for something to “go viral” and branding your company. Brad says to get away from the office and be with other HTG members is refreshing.